Lars Haßler

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customer development

2 Articles

  • March 9, 2020
  • Lars Haßler

How to deal with sales (feedback)

“We need feature X!”, “We have lost an important deal to the competition, because we do not offer Y!“Every product manager, who is working with a sales team will know these or similar sentences. Product-led vs. Sales-led No product manager likes these comments and many in the product management / agile community...

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Product Management
  • February 11, 2020
  • Lars Haßler

The product feedback machine – A blog series

Every product team should care to build products that users love. But many teams, especially in a B2B context, don’t have enough, if at all, contact to real users/customers. How can they build the right product, when they do not get a deep understanding of the user and her problems? How often do your teams talk to an actual user?...

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Product Management
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The product feedback machine – A blog series

Product Management